More Information

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Course Outline

This program consists of three days intensive training course and one week of group work on a capstone project


1-Intro to AI and the Opportunities Enabled the technology

  • Use-cases with specific business impacts

  • What is AI? - hype versus reality

  • What is Machine Learning

  • What is Deep Learning

  • Trends in AI

  • How does AI work?

  • How does Deep Learning Models learn?

2-Applications in in Sales and Marketing

  • Technology merges the Sales & Marketing channel into a unified customer journey

  • Addressing new customers: customer profiling and mass message customization to lookalike audiences

  • Converting customers: from recommender engines to sales team management solutions

  • Contracting with customer: CRM based recommendation (B2B), and e-commerce closing boost (shopping assistants and search engines in B2C)

  • Delighting the customer: monitoring and reacting to market feedback, predicting churn

3-Applications in Manufacturing and Supply Chain management

  • Data driven supply chain that drives horizontal integration with buyers and suppliers

  • Reducing inventory and transportation costs with big data analysis: from demand forecasting to route and inventory optimization

  • AI in Industry 4.0

4-AI applications in Customer service HR

  • Boosting zero level support: chatbots and intelligent search engines

  • Managing the customer service team: from transcripts to voice sentiment analysis and predictions

  • The recruitment revolution: from targeting passive talents to CV processing and video interviews

  • On-boarding assistance with robotic process automation and chatbots

  • Talent management, knowledge management and employee churn management with network analysis and natural language processing

5-Applications in Legal, Finance and Back-office

  • Processing contracts for sensitive clauses with NLP

  • Identifying sensitive information for GDPR compliance with pattern recognition

  • Improving audit with processing invoices at scale

  • The SSC automation opportunity: robotic and cognitive process automation


1-Building a data driven organization

  • Data as the source of insight

  • Maturity model of a digital company

  • AI Models and Algorithms on the digitization scale

2-Working with AI projects

  • The Data - Technology - Business KPI triangle

  • Make or buy dilemma: providers, start-ups, platforms, developers

  • Evaluating project opportunities within your organization: pain points, data source, stakeholders, impacts, quick wins

3-Intro to the machine learning canvas

  • Managing the Training data and AI Models capital

  • Understanding the Business problem

  • New roles in an organization: data manager, data engineer, data scientist

  • Dilemmas of the place of the data team in the organization or project

  • Descriptive, predictive, prescriptive analytics

  • The layers of data management: big data, data cleaning, validation

  • Setting up the team for a first project

4-Building the learning cycle

  • How does an AI learn - teaching data and feedback loop

  • Assisted intelligence - helping people not replacing them

  • How does an organization learn - system theory, mental models, controlled experiment and reflection loop

  • Cooperating with a new type of intelligence - the culture of adapting the technology driven future at scale

  • Designing the implementation process and quick wins


Post class:

  • Pass a Test 

  • Presenting and winning an AI project




Certification Procedure

You will receive a certificate upon completion of the course. Participants must attend all program modules and successfully complete the take-home assignment/exam to receive a certificate. Once the certificate is granted, it will be hashed on the Ethereum blockchain and is globally accessible for further verification.

Program Changes

We will make every effort to present the program as advertised, but it may be necessary to change the date, location, instructors or content with little or no notice. In the event of program cancellation, Blockchain Hub’s liability is limited to reimbursement of paid fees. 

Cancellations and Substitutions

Substitution of registrants is permitted at any time. If you are unable to find a substitute, a full refund is available if a cancellation request is received in writing 7 days prior to the program date. If a cancellation request is made with less than 7 days’ notice, a $75 administration fee will apply. No other refund is available.

Group Discounts

Please note that the group discount is only available when paying for members of the same organization, at the same time, and payment is made with one invoice.

Delivery Methods(Please select the delivery option on the application form)

In-person(Toronto): The program is available at the primary Blockchin Academy location (York University , Toronto, Canada)

In-person(Our International Satellite Locations ): The program is available in our satellite locations globally (The list is included in the application form)

Web(Virtual Delivery): The live video stream, including link to program materials and the virtual working environment will be sent to you via email as soon as the registeration confirmed.